I need a single canonical country representation so my reporting and segmentation do not split the same country into multiple categories.

This feature provides a single, canonical representation for each country so analytics, reporting, and segmentation stay consistent. It reduces duplicate country variants and helps ensure metrics roll up into one reliable country category.

This feature standardizes country values into a single canonical country representation to keep reporting and segmentation consistent. It helps prevent the same country from appearing as multiple categories due to variations in naming, casing, abbreviations, or formatting. When enabled, country values used in reports and segments reference the canonical country label rather than the raw input value. This improves the accuracy of rollups, comparisons, and filters across dashboards and exports. It also makes historical trends easier to interpret because country categories remain stable over time. Teams can rely on consistent country breakdowns when analyzing acquisition, retention, revenue, and engagement by geography. The feature supports clearer audience targeting by ensuring segments include everyone from the intended country, regardless of how the country was originally recorded. It reduces manual cleanup work and lowers the chance of incorrect decisions caused by fragmented geographic data. This is especially useful when country data originates from multiple sources or integrations that may format country differently.