I’m comparing competitor websites and I need an accurate way to capture and reference their color palettes.

Capture and save color palettes from competitor websites so you can reference them accurately during analysis and design work. This feature helps you standardize how you document colors and reduces errors from manual sampling or inconsistent notes.

This feature lets you capture a website’s color palette and store it as a reusable reference while comparing competitor experiences. It supports consistent documentation by saving key colors in a structured format rather than relying on screenshots or ad hoc notes. You can use it to record primary, secondary, background, text, and accent colors as you review competitor pages. Each saved palette can be referenced later when compiling audits, strategy decks, or design guidelines. By keeping palettes organized per competitor, it becomes easier to spot patterns and differences across brands. The feature improves accuracy by preserving exact color values for repeatable use. It also speeds up collaboration by giving stakeholders a clear, shared source of truth for what was observed. Common use cases include competitive UX reviews, brand positioning research, and early-stage moodboarding. It is especially helpful when you need to return to findings later and ensure the same colors are being discussed and applied consistently.