I’m building marketing assets and I want them to match the website’s look, but I don’t know the correct brand colors.

This feature helps you identify the correct brand colors used on a website so your marketing assets stay visually consistent. It reduces guesswork and ensures your designs align with the site’s existing look and feel.

When you’re creating marketing assets, matching the website’s colors is essential for brand consistency. This feature supports that goal by helping you find the correct colors used across the website’s interface and visual elements. Instead of approximating colors by eye, you can reference the site’s actual color values to design with confidence. It’s useful when you’re preparing ads, social graphics, email templates, presentations, or print materials that need to look like they belong to the same brand system. It also helps teams collaborate more effectively by aligning on a single, accurate set of color references. Designers can use it to build or refine a palette, while marketers can use it to keep campaigns on-brand across multiple channels. The feature is particularly helpful when brand guidelines are missing, outdated, or not easily accessible. It can reduce rework caused by mismatched shades and improve the overall professionalism of customer-facing materials. Over time, it helps maintain a consistent visual identity as new assets are created by different people and teams.